New global campaign promotes maternal, newborn & child health

Deliver Now for Women & Children is a new global campaign to reduce maternal and child deaths. The Deliver Now campaign will draw the world s attention to the more than ten million deaths of women and children which occur each year, mainly in developing nations. Most of these deaths can be prevented through greater political commitment, increased investment in health services and support for communities to demand better access to quality health care.

Deliver Now is a crucial component of a broader Global Campaign for the Health Millennium Development Goals (MDGs), which is being spear-headed by the leaders of Norway, Great Britain and Canada.

The campaign s aim is to reinvigorate action towards the 2015 health targets agreed to by the global community in 2000, for which progress has been very slow. UN Millennium Development Goals (MDGs) 4 & 5 call for a reduction in child deaths of two thirds by 2015 (compared to 1990) and a reduction in maternal mortality of three quarters during the same time frame.

On 5 September 2007 in London, UK Prime Minister Gordon Brown and other world leaders launched the first initiative of the Global Campaign, the International Health Partnership (IHP). This calls for coordinated aid to countries in need thereby building stronger health systems.

On 26 September 2007 Norwegian Prime Minister Jens Stoltenberg will unveil Deliver Now during the Clinton Global Initiative annual meeting - part of a series of events to launch the campaign in New York. This is the second initiative of the Global Campaign for the Health MDGs. Prime Minister Stoltenberg will launch a "Network of Global Leaders" to provide political momentum and promote investment in mother and child health services. The global launch will be followed by regional launches and country action to begin in 2008. The campaign is being coordinated by The Partnership for Maternal, Newborn & Child Health.

Key celebrities have endorsed the Deliver Now campaign.

Deliver Now press release [pdf 43kb]

Communiqué de presse [pdf 40kb]

Comunicado de prensa [pdf 36kb]

Deliver Now media advisory [pdf 34kb]

Deliver Now UN Panel Discussion

Other public launch events

Photo gallery of mothers and children

Messages of endorsement for Deliver Now [pdf 22kb]


See also

International Health Partnership (IHP)

The Partnership supports IHP

Global Business Plan meeting, 2-3 July 2007

Deliver Now for Women and Children:
Series of launch events in New York, September 2007


UN Panel discussion

“Saving 77 Million by 2015: Advancing the Health of Women and Children”

Wednesday 26 September 2007
1630-1730
UN Conference Room 6, UN Plaza
Welcome/Greetings:
Jens Stoltenberg, Prime Minister of Norway
Asha-Rose Migiro, Deputy Secretary General, UN


Speakers:
Maureen Mwanawasa, First Lady, Zambia
Margaret Chan, Director-General, WHO
Thoraya Obaid, Executive Director, UNFPA
Ann M. Veneman, Executive Director, UNICEF
Aparajita Gogoi, National Coordinator, White Ribbon Alliance for Safe Motherhood, India
Rosangela Berman Bieler, Executive Director, Inter-American Institute on Disability and Inclusive Development

Closing remarks:
Dr Francisco Songane, Director, The Partnership for Maternal, Newborn and Child Health
Moderator: Ricki Lake

Drawing inspiration from the recent global push for the health MDGs, such as the launch of the International Health Partnership and the Norwegian initiative on MDGs 4 & 5, panelists will analyse recent global events and address what needs to be done and why to protect the lives of women and children. This panel will be held during the week of the UN General Assembly, and will be co-convened by UN agencies with a mandate for achieving MDGs 4 & 5. Hosted by actress/talk show host Ricki Lake, guests will include the UN media corps, ambassadors and diplomatic staff, and non governmental organizations.

Invitation to the UN Panel Discussion [pdf 241kb]

Deliver Now for Women + Children:
Series of launch events in New York


Public rallies

Wednesday 26 September 2007
1300-1400
Bryant Park, 42nd St.
Chief Musical Guest: Chaka Khan
MC: Ricki Lake
Live music by multiple Grammy-winning artist, Chaka Khan, hosted by TV personality Ricki Lake, with the participation of Liya Kebede, Ethiopian model and Goodwill Ambassador for the World Health Organization. Programme to include films, speeches, musical performance, culminating in request for public endorsement of "The Global Promise to Deliver Now for Women and Children" via mobile texting, internet (www.delivernow.org) and "thumbprint" signatures on a giant banner wall. Giveaways to include "Deliver Now" stickers/buttons, postcards, balloons and washable tattooes. Bryant Park is a prime midtown Manhattan location, with this event targeted at a lunchtime crowd.

Invitation to Bryant Park [pdf 245kb]

Friday 28 September 2007
Fordham Place (Fordham Rd. & Park Ave.) The Bronx
Musical Guest: Fragment Crew
Reggaeton hip-hop band Fragment Crew to headline an event in the South Bronx, site of the highest maternal mortality rates in the US. Programme to include screening of Bryant Park rally, media briefing, community statements, and distribution of phone calling cards with 60-second PSA by Chaka Khan.


Jumbo entertainment

Wednesday 26 September to Saturday 29 September 2007
Military Island, Times Square

Harlem (Adam Clayton Powell State Building Plaza, 125th Street)


Continuous replay of edited video of Bryant Park rally on jumbo 17x13 feet screen in prime high-traffic areas of midtown Manhattan and communities of greater New York with high maternal mortality rates. Distribution of free 30-minute phone calling cards with "Deliver Now" public service announcements.

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